Small business owners wanting to grow and market their company know that images are critical to attract customers and clients. Marketing isn’t the only reason to take pictures. Photos can be a form of record keeping for insurance purposes—and, especially, for home businesses, a source of memories that you want to safeguard.
A business takes a lot of effort to launch and keep running. And once you have the pictures, you need to know what to do with them and how to store them permanently. Well, at least for the next 100-plus years.
Read on to see how we go through the cycle of taking and using photos.
Taking photos yourself or with a pro
Let’s start with the pictures themselves. You can do-it-yourself or hire a professional photographer, like someone who specializes in product photography.
When do you choose between the two?
In our digital age, customers want to see who you are personally. We live in a time when the line is blurred between our personal and professional lives. So it’s okay to have pics taken with your smartphone on your site and on your company’s social media feed.
We live in an informal age. But keep in mind that informal doesn’t mean unprofessional or sloppy.
Professional photos, though, are best for an image splashed across your corporate website’s Home page, the About Us page and a Services or Products page. Those could be the header images and the photos you or your friends take can be interspersed.
A headshot is best taken with a professional along with a sampling of your products. A good photographer can do more than what you’re capable of doing.
Purposes of images for business
Most of us think that images are used for marketing purposes. That’s true, but you’ll see why you need them for other reasons.
A mix of professional photos with your own will serve you well. Again, look to professional photos for your website, professional pages like LinkedIn and you can use them in your Facebook groups.
Grab that phone and take shots that can illustrate your business or the needs of your customers. Take photos of you hard at work, too, whether that’s in an office setting or walking a neighborhood like real estate agents do.
Capture milestones so you can look back on them and see how you’ve grown, changed and overcome obstacles.
Think of your business photos this way—you want them to:
All three types of pics can go on your website. Pick and choose but don’t overdo them.
Instagram is a great place for photos that inspire and entertain.
LinkedIn posts should show you and your business in the most credible way possible.
That doesn’t mean they have to be dull and boring, so use images that are more than just two people shaking hands. Just don’t make them silly. Unless you have a specific reason to do so.
Facebook pics can be a real mix and are expected to be. You should have a business page and those should be more biz-oriented pics.
They can show you on occasion doing one of your hobbies to reveal who you are outside a work setting. Those can build rapport with customers.
Twitter is a way to engage with or without images. Be careful and don’t react to the rants that fill the platform. Stay focused as a solutions provider in your industry and use photos that back up your expertise.
Storing business photos online
As a photo coach, I help clients store their photos for a lifetime, plus 100 years and I’ll gladly share how you can do that for your business. You have an online digital album that can be made public or private and shared with a select few like clients or family.
For more on the topic, see my blog post: Preserve Your Photos and Life Story with a Guaranteed Storage Solution.
I’ve been working with families for 26 years and I’ve always researched the best, possible options. I can offer a one-stop digital shop that scans old media, uploads your new images from your phone or other device and stores them in an album that you own.
This means there’s no advertising and you can rest easy that your name isn’t going to be spread around for marketing purposes. That’s how the big social media sites make their money and they can change their Terms of Service at any time and leave you shut out of your own account.
Your business photos represent your life and livelihood. They’re memories and an investment that you should safeguard.
How I can help
My in-depth experience will pinpoint the best solutions that are available for digital storage and scanning old media files.
We may think photo books are mostly for families, but you can create them for customers as unique thank-you gifts and ways to stay in touch.
Contact me, let me know your needs and I’ll be glad to help.
And, photo coaching is an emerging business that’s in demand. I’ll be glad to share my experience or be a mentor.